Why You Might Want to Seek a Female Investor for Your Idea

Originally published in Entrepreneur Magazine

By Jeff Harbach

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A historic transfer of wealth is taking place. Women now own more than half of all investable assets, and the numbers are expected to rise from here.

New venture firms are developing to focus explicitly on women investors. This could help diversify the venture sector, which traditionally has been male dominated. One potential benefit is that companies and products focused on women’s issues may get more funding and attention, leading to better products and services for the larger consumer population.

Jeff Harbach is President and CEO of Kauffman Fellows.